For Shredding Tree company we have created a Promo Book. A large illustrated book accompanying the presentation of a new company proposal.
The oversized layout, the thick paper with the special texture, the detail in the book binding and the custom illustrations give a distinct character to the presentation of the new concept. The business plan proposed through this book, aim to inform people in mountainous regions, in particular children, about characteristics, benefits, career opportunities etc. that may occur with the creation of ski resorts in their area.
The illustration is characterized by fine lines and spot colors. The whole idea is based on the transfer of a fairy tale in the “adult world”, by following a script attractive for both groups. When a reader holds this book in his hands, enters the role of the child, and leave its history to amaze him.