About What If

What if...? is a question that asks someone to imagine. That's the start of any innovative idea.
WHAT IF is an independent creative studio based in Athens.

We originate from an artistic background, though we decided to work with design applying our skills and visual perception in different materials and situations. Design is, for us, a way to emphasise in the importance of aesthetics in everyday images, objects and communication.

We share the same passion about finding creative solutions regarding visual communication, graphic design, packaging, web design, photography as well as objects and illustrations. Besides digital and print media we specialise in (theatre) props and murals and we always enjoy a new challenge.

From paper to pixels and all sorts of materials!
Give us a try!

We also collaborate with other wonderful professionals, when needed.